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The Latest News From C4…
Get to know C4 board member profile – Laura Brick
Brick is director, partners, at Igloo Software. Igloo Software is a SaaS company that provides digital workplace solutions that drive the employee experience. Laura Brick is responsible for the global partner go-to-market strategy and operations including channel, service, technology and strategic partners, as well as innovation and execution of programs to grow Igloo’s partner ecosystem….More →
Get to know C4 board member profile – Rita Loncar
Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud data management and protection, storage optimization, compliance readiness, and workload portability — with no cloud vendor lock-in. Today, 86 per cent of Fortune 500 companies rely on Veritas to reveal…More →
C4 Marketing Dinner
Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly understand the unique challenges or have the opportunity to celebrate the successes. At a recent Toronto gathering sponsored by the Canadian Channel Chiefs Council (C4),…More →
Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada
Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to the value-added reselling of these tools, many Microsoft channel partners also offer implementation services, especially around cloud. When you look at the major public cloud providers, it’s clear that AWS…More →
Jim Barnet’s Channel Perspective
Fivel is a micro-learning application platform focused on driving user adoption of technology solutions. Need some training on Webex or Office 365? Fivel’s cloud-based video content, delivery and reporting platform is designed to do just that. Fivel also addresses learning content curation, as the content is continually updated as new versions of Webex and Office…More →
What can be done to make the channel ecosystem even stronger?
Sometimes with people who make it to the top of their profession, it’s easy to overlook the long and winding road they had to take to get there. Such is the case with Eaton Industries IT Channel Manager and Canadian Channel Chiefs Council Board Member Jodi Bonham. Bonham counts among her expert-level specialties cloud, virtualization,…More →
Players in the Channel Ecosystem
Recently, I had a rare privilege where I was invited to facilitate a discussion with the board of the Canadian Channel Chiefs Council (C4), the de facto senior leaders of the Canadian channel. As a facilitator, one of the things I love most is to pose a question and share in the collective wisdom of…More →
Mentoring tips from C4 Chair Fawn Annan
C4 President Fawn Annan has been a pioneer in the promotion of diversity in the workplace and the empowerment of women. As President of ITWC, Vice Chair of the national board of Women in Communications and Technology (WCT) and producer and host of the annual Women in the IT Channel Recognition Luncheon, Annan regularly brings…More →
C4 Channel Chief exam offers welcome opportunity to reflect
For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure persuasive arguments for imaginary scenarios under the watchful of a stern-looking adjudicator. While the accreditation process to receive the Channel Chief designation requires an exam…More →
The recipe for success in channel marketing
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.
That sums up the advice by two channel marketing experts at a recent ITWC webinar.
“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”More →