Posts By: Steve Proctor

Tips for managing the Canadian channel in a multinational company

How do you deal with a corporate head office that doesn’t seem to understand the Canadian market? It’s an ongoing challenge for Canadian channel managers in multinational companies. Now, IDC research has uncovered the best practices to address the situation. It’s called the “glocal” (global versus local) problem,” Steve White, IDC Vice President, Channels and…

Get to know your C4 Board member – Zack Dickson, HPE

The year-long process of splitting Hewlett-Packard in two is well behind us, and the half focused on HPE servers, storage, network related solutions, relies on the partner community extensively. HPE provides expertise around traditional on-premises IT and hybrid cloud, and its channel business is led by Zachary Dickson, HPE’s channel chief, who’s worked in the…

MLSE Boss shares stories at C4 CIO Insider event

Humza Teherany may have made a change in his career, taking on the role of chief technology and digital officer for Maple Leaf Sports & Entertainment (MLSE) after being CEO of food services multinational Compass Group’s digital labs, but he’s still thinking about the best way for his customers to get food and drink in…

C4 Marketing Dinner

Working with partners: A marketing perspective A channel marketing professional’s life can be very busy, but the niche nature of the business often means there are few people who truly understand the unique challenges or have the opportunity to celebrate the successes. At a recent Toronto gathering sponsored by the Canadian Channel Chiefs Council (C4),…