Posts By: LaLaa Comrie

Bill Brandel

Board of Directors, C4
Vice President & Country Chief Executive at Ingram Micro Canada 

C4 Channel Chief exam offers welcome opportunity to reflect

  For many people, even the thought of taking an exam is stressful. The process conjures up images of long nights of studying, fact memorization and the struggle to structure persuasive arguments for imaginary scenarios under the watchful of a stern-looking adjudicator. While the accreditation process to receive the Channel Chief designation requires an exam…

The recipe for success in channel marketing

It’s not enough for vendors to provide the ingredients for success to their channel partners. You have to help them bake the cake.

That sums up the advice by two channel marketing experts at a recent ITWC webinar.

“If you think you can give a channel partner a brochure, a powerpoint deck, and some sales training and expect them to be successful, think again,” said Jim Barnet, Director of Sales and Marketing at Fivel. “You’re not only going to have to provide the ingredients and bake the cake for them, you’re going to have to cut it up and feed it to them for the first few deals.”

Mentorship Matters to Channel Leaders

MENTORSHIP MATTERS

C4 is changing the game when it comes to developing channel professionals through mentorship. If you are a channel leader looking for best practices as you build or optimize your channel strategies or a Channel Chief who wants to support the advancement of others as a mentor, please visit the C4 Mentorship page for more information.

Your job postings for sales positions are boring and full of cliches, says expert

After running 66 sales job ads through an online scorecard, recruiting expert Kim Benedict discovered nearly half them fell into the same traps – they were too long, masculine in tone and riddled with corporate clichés. These mistakes are actually very common, says Benedict, who is the CEO of TalentMinded, a company that provides subscription-based, monthly…

Channel social media stories from the trenches

You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter to a roundtable discussion on social media held recently with technology marketers in the Channel. “You’re always going to make a stupid spelling mistake, or someone will reach out with…